About Us

Shane and Clayton grew up in south-central Nebraska, both raised around agriculture. Shane's family ran their own farm, and he spent fifteen years working it after college. Clayton's father and grandfather farmed too, though on a smaller scale, and summers for Clayton often meant baling hay. His father was also an avid gardener, a habit Clayton picked up himself: these days he grows much of his own family's vegetables and keeps chickens for eggs. After college, Clayton spent the next seventeen years in ag sales.

Farming and gardening both teach you to read labels closely: what's really in the soil, what's really in the bag, what's actually doing the work. That habit followed both of them long after the workday ended.

By their thirties, something felt unfinished. Shane was weighing what came after fifteen years on the farm. Clayton had built a solid career, but wasn't sure it was the right one anymore. Neither of them talked about it much, until one conversation changed that.

Shane's favorite is Vanilla Bonfire: crackling fire, smooth bourbon, something warm drifting through the trees. It's the scent he made first and still reaches for. Smoked Leather is a close second, well-worn leather and warm tobacco with sandalwood underneath. Clayton goes straight for Prairie Breeze every time. There's something about that bay rum, the soft hint of tobacco, and the fresh lilac that just fits him.

Between the two of them they've grown crops, navigated agricultural markets across the Midwest, and spent years learning what it means to run a business from the ground up. They're also both the type to actually read the label, on food, on supplements, on anything they put on their skin and in their bodies, and to stay active, whether that's physical training or competing. Turns out reading soil reports and reading fragrance oil labels require the same instinct: knowing what's in something matters.