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Private Oaks

Handcrafted in small batches with organic oils and honest ingredients. Clean formulas. Honest sourcing. Made in Nebraska.

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The Grove
I Thought Soap Was Just Soap

I Thought Soap Was Just Soap

I get asked this more than almost any other question. My answer is always the same: yes and no. What separates one bar of soap from another goes deeper than most people realize, and it starts with how it's made.

Shane Powell
April 15, 2026·9 min read
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Do the Oils Really Matter That Much?

Do the Oils Really Matter That Much?

Not all soap oils are created equal. Some nourish. Some harden. Some do real environmental damage. Here is an honest breakdown of the oils we use at Private Oaks, why we chose them, and why we deliberately left others out.

Shane Powell
April 19, 2026·10 min read
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The Soap Maker's Case for Tallow. From a Brand That Doesn't Use It.

The Soap Maker's Case for Tallow. From a Brand That Doesn't Use It.

Tallow soap has real benefits. So does plant oil soap. The honest answer to which one is better depends entirely on who you are, what your skin needs, and where the ingredients actually come from. Here is a fair look at both.

Shane Powell
April 22, 2026·13 min read
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Glyphosate, Atrazine, Phthalates: What Two Farmers Want You to Know

Glyphosate, Atrazine, Phthalates: What Two Farmers Want You to Know

Two people who grew up in agriculture take an honest look at the chemicals most relevant to our daily lives, where they end up, and why we became very deliberate about what goes into every Private Oaks bar.

Shane Powell & Clayton Schenk
April 29, 2026·21 min read
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What Clays and Salts Actually Do to Your Skin

What Clays and Salts Actually Do to Your Skin

Most people assume clays and salts in soap are marketing fads. I did too, until we started Private Oaks and actually looked into the science. Here is what these ingredients genuinely do to your skin and why the differences between them matter more than most labels will ever tell you.

Shane Powell
May 5, 2026·14 min read
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What Is Soda Ash and Why Is It On My Soap?

What Is Soda Ash and Why Is It On My Soap?

You picked up a bar and noticed a white powdery film on the surface. Nothing is wrong with your soap. Here is what soda ash actually is, why high olive oil bars are more prone to it, and why it disappears the first time you use the bar.

Shane Powell
May 9, 2026·5 min read
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My Story: How a Nebraska Farm Kid Started a Soap Company

My Story: How a Nebraska Farm Kid Started a Soap Company

I grew up on a farm in south central Nebraska, graduated from a class of 24, and spent 15 years farming before a Dr. Squatch subscription box on my porch changed everything. This is how Private Oaks came to be, and why the name means more than most people realize.

Shane Powell
May 18, 2026·8 min read
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Is Your Soap Actually Good for Your Skin? A Dermatologist Weighs In.

Is Your Soap Actually Good for Your Skin? A Dermatologist Weighs In.

A double board certified dermatologist and a Stanford neuroscientist spent nearly three hours talking about skin health, what actually works, and what doesn't. Some of what they said confirmed everything we've built Private Oaks around. Some of it was genuinely surprising. I want to share all of it honestly.

Shane Powell
June 3, 2026·26 min read
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The First 3 Ingredients on Your Soap Label Tell You Everything. Here's the Decoder.

The First 3 Ingredients on Your Soap Label Tell You Everything. Here's the Decoder.

Most people have a vague suspicion that scientific ingredient names exist to hide something. I was the same way. This blog is the decoder I wish I'd had ten years ago. By the end of it you'll be able to pick up any bar of soap in any store and read it like it was written in plain English.

Shane Powell
June 9, 2026·15 min read
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What Soap Is Good for Eczema? The Answer Includes a Limitation We'll Tell You Upfront.

What Soap Is Good for Eczema? The Answer Includes a Limitation We'll Tell You Upfront.

If you have eczema you already know the drill. You find something that seems to help and then a flare reminds you that nothing is ever fully solved. This blog is an honest look at what eczema actually is, what makes it worse, and where our products genuinely fit, including the part where we tell you about a real limitation in our own soap.

Shane Powell
June 16, 2026·11 min read
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You Might Have Rosacea and Not Know It. Here's What That Means for Your Skin.

You Might Have Rosacea and Not Know It. Here's What That Means for Your Skin.

More than 16 million Americans have rosacea and most of them weren't diagnosed until their 30s or 40s. Many spent years treating it as acne, dry skin, or general sensitivity before anyone named it correctly. Here is what rosacea actually is, what makes it worse, and where a genuinely clean soap and moisturizer fit into managing it day to day.

Shane Powell
June 22, 2026·13 min read
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What Soap Is Good for Psoriasis? Less Than You Think, More Than You'd Expect.

What Soap Is Good for Psoriasis? Less Than You Think, More Than You'd Expect.

Psoriasis starts on the inside. The immune system misfires and the skin pays for it. No soap or moisturizer fixes that at the root and we're going to say that clearly before anything else. What we can tell you is what actually makes psoriasis worse, what the research says about daily skincare, and where our products genuinely fit without overstating it.

Shane Powell
June 22, 2026·15 min read
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Acne Has Nothing to Do With How Often You Wash Your Face

Acne Has Nothing to Do With How Often You Wash Your Face

Acne has terrible timing, questionable logic, and absolutely no respect for age. It also has nothing to do with how often you wash your face, despite what every well-meaning relative has ever told you. Here is what is actually driving it and where a genuinely clean soap and leave-on cream fit into managing it.

Shane Powell
June 23, 2026·17 min read
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Most Moisturizers Are 80 Percent Water. Ours Aren't. Here's Why That Matters.

Most Moisturizers Are 80 Percent Water. Ours Aren't. Here's Why That Matters.

Most commercial moisturizers are 60 to 80 percent water. The skin-beneficial ingredients, the oils, butters, and botanical extracts, often make up a fraction of what's in the bottle. We knew that before we built our body creams and it shaped every decision we made. Here is what went into them and why.

Shane Powell & Clayton Schenk
June 30, 2026·25 min read
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CeraVe vs Natural Skincare: Why It Doesn't Have to Be Either Or

CeraVe vs Natural Skincare: Why It Doesn't Have to Be Either Or

If you use CeraVe and you've been reading through The Grove, you've probably wondered whether these two approaches to skin health can work together. They can. Here's what CeraVe actually is, what's in it, why dermatologists recommend it, and where clean organic skincare fits alongside it.

Shane Powell
July 13, 2026·10 min read
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Is There an Enzyme Making Your Acne Worse? Can Two Oils Bypass It Entirely?

Is There an Enzyme Making Your Acne Worse? Can Two Oils Bypass It Entirely?

The problem with acne-prone skin isn't that it produces too much oil. It's that it produces the wrong kind. And there's an enzyme that may be making it harder for your skin to fix that on its own. Here's the science behind the two oils we chose for our acne-prone skin cream and why the biochemistry behind them is more specific than most skincare brands ever think to explain.

Shane Powell & Clayton Schenk
July 23, 2026·15 min read
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Your Soap Is Killing the Wrong Things

Your Soap Is Killing the Wrong Things

Your skin is home to trillions of microorganisms that maintain your barrier, fight off pathogens, regulate oil production, and communicate with your immune system. Most commercial soap is disrupting all of it. Here's what the skin microbiome actually is, what's destroying it, and why the cleanest your skin has ever felt may not have been the healthiest.

Shane Powell
August 5, 2026·14 min read
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What You Ate This Week Is Already On Your Face. A Stanford Neuroscientist Has the Proof.

What You Ate This Week Is Already On Your Face. A Stanford Neuroscientist Has the Proof.

Your skin replaces itself completely every 28 days. The skin you'll be wearing in four weeks is being built right now from whatever you're eating, drinking, and doing to your gut microbiome today. A Stanford neuroscientist dedicated an entire episode to what the research says about nutrition and skin health. Here's what he found and what it means for your daily routine.

Shane Powell
August 11, 2026·27 min read
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Fish Are Catching What Your Biodegradable Soap Is Leaving Behind.

Fish Are Catching What Your Biodegradable Soap Is Leaving Behind.

Biodegradable doesn't mean what most outdoor enthusiasts think it means. It never did. And the gap between what that word promises and what it actually delivers is wider than most people who spend time outside have ever been told. Here's what the research says about soap, waterways, and the fish you're catching.

Shane Powell & Clayton Schenk
August 13, 2026·19 min read
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Sensitive Skin or a Disrupted Acid Mantle?

Sensitive Skin or a Disrupted Acid Mantle?

There is a number that determines which bacteria win the fight for your skin. Below it the beneficial bacteria thrive and the barrier holds. Above it the pathogenic bacteria gain the upper hand and the conditions that drive acne, eczema, rosacea, and psoriasis become more likely. That number is pH. And most people have never thought about it once in their lives.

Shane Powell
August 19, 2026·24 min read
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Clean. Natural. Pure. What They Mean.

Clean. Natural. Pure. What They Mean.

The word natural is doing an enormous amount of work in your skincare routine. It implies safety, purity, environmental responsibility, and health. It legally means none of those things. Neither does clean, pure, or non-toxic. Here is what those words actually mean, what the regulatory gap between the US and EU tells you about your products, and what genuine ingredient transparency looks like when a brand decides to skip the marketing entirely.

Shane Powell and Clayton Schenk
August 20, 2026·22 min read
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The Most Dangerous Word on Your Label. Your Children Are Bathing in It.

The Most Dangerous Word on Your Label. Your Children Are Bathing in It.

Flip over any personal care product in your bathroom right now and find the ingredient list. Somewhere on it you'll see it. One word. Fragrance. That word is doing more work than every other ingredient on the list combined and it's the only one the law doesn't require anyone to explain. There are 3,691 ingredients that can legally hide behind it. Here's what they are and why your children are the most vulnerable to what's behind that word.

Shane Powell & Clayton Schenk
September 3, 2026·22 min read
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